It’s all about eyeballs, ratings, and ad revenue.
Toe is probably right, but still it was good entertainment if you're a Patriots fan (which I am, but I used to be a Chiefs fan).
Still in all, having been part of the machiavellian business world much of my life, you have to admire the ingenuity and the statistical science that goes into making all this shit come out to the best advantage of the captains of industry. Or, if not admire, at least respect.
On the other hand, I do my little bit for humanity by avoiding as far as possible the purchase of anything advertised on TV.