In 1984, Hasbro, ending 124 years of family ownership, bought out Milton Bradley. Wholly owned by Hasbro, Milton Bradley continued to turn out games that capitalized on current trends. In 1991, Hasbro acquired Milton Bradley's former arch-rival Parker Brothers. In 1998, Milton Bradley merged with Parker Brothers to form Hasbro Games. In 2009, Hasbro Games dropped both names, Milton Bradley and Parker Brothers, in favor of the parent company's name.