I think the whole thing is disturbing. The owner is a perv, “X-Site”? Not that there is anything wrong with that. The guy is like Trump. He knows his audience (and customers) are not environmentalist, so he pulls out the stops and says what no one else has the balls (or intelligence) to say.
The Canadian government has already rebuked the sticker, and I can’t say it will do anything to help the industry’s image.
The world is moving away from hydrocarbons, so why shoot yourself in the foot? Because you are frustrated.