On a slightly-related topic, now that the Olympics are actually on, UK TV is full of coverage of almost every event - it is on non-stop on at least one BBC channel at any time, with repeats and catch-up during the day to fill in the time-zone differences.
I'm not a big sportsman, but I enjoy it, watching the top athletes in sports that often don't get air-time (rugby sevens is awesome).
However, during the last Olympics, I was working in San Francisco. We hd a TV in our apartment, but there was hardly any Olympic coverage, even in the news headlines.
Why not?
"Team USA" gets loads of medals (Phelps!) - does the wider population not enjoy it, or is all the coverage restricted to pay-per-view channels?